Evaluation and Prediction of Entrepreneurial Intention Based on Entrepreneurial Psychological Capital and Work Value of University Students: Using BP Neural Network Method

A questionnaire survey was conducted to investigate the influence of 644 university students’ entrepreneurial psychological capital (Optimistic hope, Dare to Specific, Positive growth) and work values (Easy and Comfort, Ability, Independence) on their Entrepreneurial Intention. According to the questionnaire structure, the relationship between 6 independent factors and Entrepreneurial Intention was analyzed, and a prediction model of entrepreneurial intention was constructed by using BP neural network. Compared with the multivariate linear statistical model, the prediction accuracy of BP neural network is higher than that of the linear statistical model.