Using QFD Method to Integrate Artworks and Product A Case Study of Tea Set

Purpose: With the emerging trend of cultural innovation management, products design and art order allocation have become very important in this competitive world. In this paper, we try to know how to develop beverage products fitting for the customers, especially in relation to joint design, art and beverage products. Due to the importance of environmental concerns, both qualitative and quantitative environmental criteria are taken into account in this research. The proposed model comprises two phases namely a three-stage QFD, and a multi-objective model. In beverages industry, usually each produce step is an independent department. The workers usually like to use their familiar materials and skills in their professional job. Especially, they often focus on production process and traditional cognition, but they hardly work together. Design/methodology/approach: In this study, we used the vocabulary image method to analyze the product's characteristics. We invited an oil painter, a potter, and asked them to provide ten works for analysis. We used the 500 adjectives to match the description of the works. The experts selected some commonly used adjectives to form a screening system which describes the works features. In the system, we divided into 7 levels as a force of the word. In this study, we used the case study method to analyze the artists who have worked in the art field for more than fifteen years and often held exhibitions because the artists had considerable artistic experience. We let the artists taste beverages and decide the score. We recorded the process about the artist idea and feeling trying to describe a special process of beverages taste. Via mapping the style map, we ask artists to create a new work to show their beverages taste feeling. Findings: This study hopes to narrow the idea gap between the artworks and beverage products. We invited two artists to provide their works as a sample and used semantic analysis method to analyze their works. From the semantic to the production processes, we used the Semantic Differential Scale and the QFD (Quality Function Deployment) method to create a way to let the artist understand other one's idea, especially the designer and producer. As a reference, this study expected to promote the required study staff to improve their products. The application of the proposed model is shown in beverage industry. Originality/value: This study hopes to narrow the idea gap between the artworks and beverage products. We invited two artists to provide their works as a sample and used semantic analysis method to analyze their works. From the semantic to the production processes, we used the Semantic Differential Scale and the QFD (Quality Function Deployment) method to create a way to let the artist understand other one's idea, especially the designer and producer.