{"title":"校际足球门票消费的五因素消费者行为模型","authors":"J. Mak, S. Cheung","doi":"10.20429/jamt.2011.020204","DOIUrl":null,"url":null,"abstract":"Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate football tickets consumption (Accomplishment, Game Attractiveness, Joy & Excitement, Facilities and Enrichment). The results support the conclusion that the five-factor consumer behavior model for intercollegiate football tickets consumption possesses an adequate degree of validity ( RMSEA = .049, SRMR = .072, CFI = .99, c 2 / df ratio = 1.49 and ECVI = 1.39)","PeriodicalId":248731,"journal":{"name":"Journal of Applied Marketing Theory","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption\",\"authors\":\"J. Mak, S. Cheung\",\"doi\":\"10.20429/jamt.2011.020204\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate football tickets consumption (Accomplishment, Game Attractiveness, Joy & Excitement, Facilities and Enrichment). The results support the conclusion that the five-factor consumer behavior model for intercollegiate football tickets consumption possesses an adequate degree of validity ( RMSEA = .049, SRMR = .072, CFI = .99, c 2 / df ratio = 1.49 and ECVI = 1.39)\",\"PeriodicalId\":248731,\"journal\":{\"name\":\"Journal of Applied Marketing Theory\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Applied Marketing Theory\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20429/jamt.2011.020204\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Marketing Theory","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20429/jamt.2011.020204","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption
Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate football tickets consumption (Accomplishment, Game Attractiveness, Joy & Excitement, Facilities and Enrichment). The results support the conclusion that the five-factor consumer behavior model for intercollegiate football tickets consumption possesses an adequate degree of validity ( RMSEA = .049, SRMR = .072, CFI = .99, c 2 / df ratio = 1.49 and ECVI = 1.39)
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
