Data with a (feminist) purpose: quantitative methods in the context of gender, diversity and management

In this chapter, we explore how quantitative methods can be used to advance the understanding of gender and diversity in the field of business and management. To this end, we address three interrelated layers: feminist ontology and epistemology in relation to data and quantitative methods; how gender scholars give and make sense of a feminist purpose in using data and conducting statistical analysis by relating it to linguistic theory; and applications to established and newly developed forms of quantitative methods. Overall, we call for a greater critical engagement of gender scholars with quantitative methods to use data with a feminist purpose.