绿色品牌支持意向实证研究:以宏碁为例

2019 International Conference on Economic Management and Model Engineering (ICEMME) Pub Date : 2019-12-01 DOI:10.1109/ICEMME49371.2019.00014

Hung-Che Wu, Guowei Chen

{"title":"绿色品牌支持意向实证研究:以宏碁为例","authors":"Hung-Che Wu, Guowei Chen","doi":"10.1109/ICEMME49371.2019.00014","DOIUrl":null,"url":null,"abstract":"This paper aims to explore the structural relationship between green brand supportive intentions (GBSI) and its six drivers - green brand empowerment (GBE), green brand perceptual evaluation (GBPE), green brand co-creation (GBCC), green brand regret (GBR), green brand experiential satisfaction (GBES), and green brand love (GBL). This study conducts an empirical study using the questionnaire survey method. Data will be collected from a convenience sample of respondents who will have the purchase experience of Acer products. The conclusion provides implications and managerial insights for research and practice.","PeriodicalId":122910,"journal":{"name":"2019 International Conference on Economic Management and Model Engineering (ICEMME)","volume":"79 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Empirical Study of Green Brand Supportive Intentions: The Case of Acer\",\"authors\":\"Hung-Che Wu, Guowei Chen\",\"doi\":\"10.1109/ICEMME49371.2019.00014\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper aims to explore the structural relationship between green brand supportive intentions (GBSI) and its six drivers - green brand empowerment (GBE), green brand perceptual evaluation (GBPE), green brand co-creation (GBCC), green brand regret (GBR), green brand experiential satisfaction (GBES), and green brand love (GBL). This study conducts an empirical study using the questionnaire survey method. Data will be collected from a convenience sample of respondents who will have the purchase experience of Acer products. The conclusion provides implications and managerial insights for research and practice.\",\"PeriodicalId\":122910,\"journal\":{\"name\":\"2019 International Conference on Economic Management and Model Engineering (ICEMME)\",\"volume\":\"79 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2019 International Conference on Economic Management and Model Engineering (ICEMME)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICEMME49371.2019.00014\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2019 International Conference on Economic Management and Model Engineering (ICEMME)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEMME49371.2019.00014","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

本文旨在探讨绿色品牌支持意向(GBSI)与其六个驱动因素——绿色品牌授权(GBE)、绿色品牌感知评价(GBPE)、绿色品牌共创(GBCC)、绿色品牌后悔(GBR)、绿色品牌体验满意度(GBES)和绿色品牌热爱(GBL)之间的结构关系。本研究采用问卷调查法进行实证研究。数据将从有购买宏碁产品经验的受访者中收集。结论为研究和实践提供了启示和管理见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

An Empirical Study of Green Brand Supportive Intentions: The Case of Acer

This paper aims to explore the structural relationship between green brand supportive intentions (GBSI) and its six drivers - green brand empowerment (GBE), green brand perceptual evaluation (GBPE), green brand co-creation (GBCC), green brand regret (GBR), green brand experiential satisfaction (GBES), and green brand love (GBL). This study conducts an empirical study using the questionnaire survey method. Data will be collected from a convenience sample of respondents who will have the purchase experience of Acer products. The conclusion provides implications and managerial insights for research and practice.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2019 International Conference on Economic Management and Model Engineering (ICEMME)

自引率

0.00%

发文量