Social Support Influences Preference for Feminine Facial Cues in Potential Social Partners: A Replication

Attractive facial cues are preferred by most but, interestingly, people tend to find certain facial features more attractive depending on the context. This replication of Watkins and colleagues (2012) investigates how priming different social support conditions influences preferences for feminized or masculinized faces. In this study, 124 participants were recruited to complete an online survey where they were asked to imagine a time they felt socially isolated (low support condition) or a time they felt emotionally supported (high support condition). Participants were then shown 20 pairs of masculinized and feminized versions of the same face and were asked to rate attractiveness. Overall, feminine female faces and masculine male faces were significantly preferred. We did not replicate the finding that femininity is preferred under conditions of low social support. Future research is needed to make conclusions about how perceived social support influences our perception of faces.