Research and application of public welfare poster design under the background of perceptual design and digitalization

Graphic language has become the information age of today's layout design concept and consciousness. The integration of design and digitization constructs the cultural ecological environment of diversified design, which makes the thinking, concept and aesthetic style of design permeate with unique cultural value. Based on the perceptual image elements under visual innovation and the communication effect of modern public welfare posters, combined with the update of media and the application and iteration of digital technology, emotional graphic elements are equipped in the design of public welfare posters. In this study, we investigated the relationship between new media literacy as an intermediary variable and the interest and confusion of aesthetic model, and the aesthetic experience of people participating in digital media art. The purpose of this study is to achieve the following research purposes: what kind of feeling can be brought about by the artistic creation of artificial intelligence, analyze whether the feeling is significantly different from that of human artists. And from the needs of the audience groups, we try to explore new ideas and design patterns of public service posters, try to break through the two-dimensional visual formal graphics, and accelerate the transformation and upgrading of traditional public welfare posters. The results show that it is particularly important to study the audience's psychological on the feeling and visual experience in the public service posters. At the same time, we should fully consider the perceptual elements, visual experience, and technological media.