Using UTAUT2 for cloud computing technology acceptance modeling

In this work, we examine the technology acceptance of cloud computing by using the second iteration of the unified theory of acceptance and use of technology, from now on referred to as UTAUT2. UTAUT is a well established methodology widely used for the acceptance of technology. Empirical data was analyzed from 132 Cloud developers, Cloud users, IT professionals and managers using factor analysis. The results indicate that user acceptance of cloud computing can be explained and predicted by variables concerning performance expectancy, effort expectancy, social influence, habit, Price/Value, facilitating conditions, hedonic motivation and behavioral intention. These results further advance the theory and add to the bases for further research targeted at enhancing our knowledge of technology adoption for cloud computing. They also provide a first base for companies and governments on how to adopt and successfully integrate cloud technologies.