The Smart Design Award: The Always Convenient × Always Prepared Series (2012)

The following translation has been excerpted from a special feature introducing the Nikkei Design magazine’s Smart Design Awards for 2012. The editorial, written by the magazine’s editors, has been selected for the way in which its description of the adjudication process for the award clearly articulates corporate interpretations of disaster readiness and social use in contemporary design. First published in 1987, Nikkei Design is a monthly magazine published in Tokyo by Nikkei Business Publications, Inc., a wholly owned subsidiary of the business newspaper Nihon Keizai Shimbun.