图书馆信息资源与服务推广的系统模式

A. E. Rykhtorova
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引用次数: 0

摘要

在研究图书馆利用营销技术和营销策略的基础上,将这些技术与系统联系起来,构建了图书馆信息资源与服务推广的系统模型。该模型反映了图书馆营销政策子系统中采取的一系列行动,重点是监测资源和服务的使用情况以及目标受众状态变化的需要,以便对所实施的促销战略进行定性和定量评估。该模型还考虑了对不同推广策略的需求,这取决于资源或服务的生命周期及其独特性,以及用户对图书馆整体的态度。此外,通过扩展或减少特定营销策略子系统中的某些序列,该模型可以适应不同类型的库。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Systematic Model for the Promotion of Library and Information Resources and Services
Based on the study of used by library the marketing technologies and marketing policy, linking such technologies into system, the author has built the systematic model for promotion of library and information resources and services. The model reflects the sequence of actions taken within the subsystems of the library’s marketing policy, focusing on the need to monitor both the use of resources and services and changes in the state of the target audience for a qualitative and quantitative assessment of the implemented promotion strategy. The model also takes into account the need for different promotion strategies, depending both on the lifecycle of the resource or service and its uniqueness, as well as on the attitude of users toward the library as a whole. In addition, the model can be adapted to different types of libraries by expanding or reducing certain sequences within a particular marketing policy subsystem.
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