Art in the Age of Multimedia: Focusing on the immersive experience of participants in multimedia art based on digital media

Recently, technology media based on digital media, which artists are paying attention to, not only changes in the formal and content of art works, but also changes the environment surrounding art, such as the way works are produced, exhibition, writer-work-viewer relationships, artist roles, and social functions. Digital media is multimedia with interconnectivity and interactivity. These characteristics stimulate the viewer's sense of versatility and provide an environment in which participants can experience immersion. This induces viewers to focus physically and mentally on the work, encouraging viewers to participate in the work. In the process of actively interacting with the work by the viewer, the artist puts down his authority as an absolute work creator and emphasizes the role of content creator. In addition, there is a phenomenon of collaborating with experts or seeking various exhibition methods for professional expression of content. This study is meaningful in examining the change caused by the acceptance of new media in art according to technological development by paying attention to the phenomenon of digital media-based multimedia being applied to art and examining the effect of viewers' viewing methods. Analyzing the phenomenon of new technology being used as a medium in art and the internal and external changes in art will be an opportunity for artists and others to understand the current new media art and discuss how it will change in the future.