Taking the visual turn in research and scholarly communication key issues in developing a more visually literate (social) science

This article identifies some major impediments on the road to more visually literate forms of research and scholarly communication and advances some ideas for improvement. These recommendations relate to each of the following issues: the indispensable awareness for the magnitude of types of visual representations and their distinct implications, the need for clarifying the role of aesthetics in a scientific discourse, the need for a more explicit visual methodology and theory, the crucial role of technology, the importance of staying tuned with our audiences, and of fostering a thoughtful eclecticism and interdisciplinary exchange. Making progress in each of these domains will result in an improved “visual scientific literacy,” a term that could be used to denote a set of skills and attitudes which manifests itself as very proficient visual thinking and acting throughout the complete research process. More visually literate scholars will be able to take better advantage of visual reality as a field for research and of the growing supply of representational tools and techniques to make sense of it and to communicate about it in an appropriate manner.