教育服务消费者满意度建模

II All-Russian (national) scientific conference with international participation "Russian Science, Innovation, Education" Pub Date : 1900-01-01 DOI:10.47813/rosnio-ii.2023.8.329-333

A. Kholudeneva, D. Shapovalov, T. A. Kochetkova

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引用次数: 0

摘要

．本研究分析了服务质量、在线广告和教育创新对奔萨地区付费教育服务消费者满意度的影响。本研究是以社会学定量研究为基础，以调查的形式进行的。参与调查的人数为250人。研究结果表明，教育服务质量和教育创新对教育机构品牌形象的影响最大，而网络广告对教育机构品牌形象的影响不显著。此外，研究发现，服务质量、教育创新和品牌形象对教育机构的顾客满意度有显著影响，而网络广告对顾客满意度没有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Modeling of satisfaction of consumers of educational services

. This study is an analysis of the impact of service quality, online advertising and innovations in education on the satisfaction of consumers of paid educational services in the Penza region. This study is based on sociological quantitative research conducted in the form of a survey. The number of participants in the survey was 250 people. The results of the study show that the quality of service and innovation in education has the greatest impact on the brand image of educational institutions, while online advertising does not significantly affect the brand image of educational institutions. In addition, it has been found that the quality of service, innovation in education and brand image have a significant impact on customer satisfaction in educational institutions, which online advertising does not.

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II All-Russian (national) scientific conference with international participation "Russian Science, Innovation, Education"

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