Pengaruh Media Sosial Instagram Terhadap Minat Baca Masyarakat (Studi Kasus di Akun @KOMUNITASPEMBACABUKU)

This research is entitled The Effect of Instagram Social Media on People's Reading Interest (Case Study on the @komunitaspembacabuku account). The purpose of this study was to find out how the influence of Instagram social media on reading interest in the case study community on the Instagram account @komunitaspembacabuku. The method used in this research is a quantitative method with the type of case study research. Data collection techniques using questionnaires, observation, and documentation. The population in this study amounted to 24,300 followers with a sample of 100 respondents. Based on the results of data analysis, it can be seen that there is a simultaneous positive and significant effect between Instagram social media on people's reading interest (a case study on the Instagram account @komunitaspembacabuku) with a calculated f value of 53.474 3.938 or (f count ftable) so that Ho is rejected and Ha accepted. based on the coefficient of determination of the Instagram social media variable (X) it affects people's reading interest (Y) by 35% while the remaining 65% is influenced by other factors not examined in this study.