ENTREPRENEURIAL ORIENTATION OF HOTELS AS A FACTOR OF FUTURE DEVELOPMENT

Entrepreneurship has been attracting special attention of researchers in recent decades, as it has positively contributed to the development of the economy and enterprises. The result of entrepreneurial activities are innovations, which, in the conditions of unstable and changing environment, have a key role of changes’ stabilizer. The paper aims to assess the development and contribution of entrepreneurial activities and innovations to the business of companies, with special emphasis on their importance for the hotel industry. The methods of analysis and synthesis and the methods of induction and deduction are applied in the paper in order to summarize the presented previous theoretical and practical knowledge. It can be concluded that entrepreneurial and innovative activities in hotels can make a great contribution to the perception and exploitation of changes caused by the Covid-19 pandemic.