移动支付技术接受模型(TAM)的持续使用意向(CIU)(案例研究:TIX ID)

D. Nugraheni, Amabel Hadisoewono, B. Noranita
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引用次数: 2

摘要

使用电子产品购物和支付在年轻人中变得越来越普遍。例如,使用手机购买电影票。因此,本研究旨在寻求影响持续使用意愿(CIU)移动支付的技术接受模型(TAM)因素。本研究选取了在青少年中流行的购买电影票的TIX ID进行研究。本研究共发放问卷359份。研究结果表明,影响移动支付(TIX ID)持续使用意愿的因素是易用性(EOU)、实用性和主观规范。因此,可以得出EOU、制度有用性和主观规范对移动支付应用的CIU有影响的结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Continuance Intention to Use (CIU) on Technology Acceptance Model (TAM) for m-payment (Case Study: TIX ID)
Purchasing and paying using electronic gadget is become common among youngster. For instances such as purchasing movie ticket using a mobile phone. Therefore, this study aims to seek factors that affect the continuance intention to use (CIU) m-payment on Technology Acceptance Model (TAM). This study selected a study of TIX ID that become popular among youngster to buy movie ticket. This study distributed questionnaire and have been responded by 359 respondents. The results show that factors that influenced the Continuance Intention to Use for m-payment (on TIX ID) is Ease of Use (EOU), Usefulness and Subjective Norm. Therefore, it can be concluded that EOU, usefulness of the system and subjective norm is influenced the CIU the application of m-payment.
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