服务型领导、数字化领导和绿色领导是否影响市场绩效?来自印尼制药业的证据

H. Wijoyo
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引用次数: 29

摘要

本研究的目的是分析服务型领导、数字化领导和绿色领导对印尼制药行业市场绩效的影响。本研究方法是采用数据处理工具,采用SmartPLS 3.0版程序进行定量分析。研究数据来自使用滚雪球抽样系统在线分发的在线电子问卷。本研究的调查对象为180名制药公司的销售经理。数据分析结果表明,服务型领导、数字化领导和绿色领导显著影响印尼制药行业的市场绩效。本研究的新颖之处是在医药行业首次建立了包含仆人变量、数字变量和绿色变量的市场绩效领导力研究模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Did Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian Pharmaceutical Industry
The purpose of this study was to analyze the influence of Servant leadership, Digital leadership and Green Leadership toward Market Performance in the Indonesian Pharmaceutical Industry. This research method is a quantitative method with data processing tools using the SmartPLS version 3.0 program. The research data were obtained from an online electronic questionnaire distributed online using a snowball sampling system. The respondents of this study were 180 sales managers in pharmaceutical companies. The results of data analysis show that Servant leadership, Digital leadership and Green Leadership significantly influence Market Performance in the Indonesian Pharmaceutical Industry. The novelty of this study is the first leadership research model with servant, digital and green variables on market performance in the pharmaceutical industry.
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