Research on Emotional Interaction Problems and Countermeasures of Intelligent Products based on Consumer Behaviours Analysis

Intelligent products should not only pay attention to their mechanical function, but also give users emotional and spiritual pleasure, have higher personification degree and improve the use experience. Intelligent products should interact with users naturally, perceive the different moods, environments and mood changes of users, find the core needs of users through intelligent technology, and provide suggestions and solutions quickly and accurately. By using the methods of literature research, investigation and comparative analysis, this paper discusses the emotional interaction design scheme of intelligent products based on consumer behavior. Through a questionnaire survey, focus group forum and analysis of collected data, the paper summarizes the influence of emotional interaction mode of intelligent products and the expression mode and voice tone of an intelligent voice assistant on user experience, purchase standard and product personification degree, and the satisfaction and hope improvement of consumers when using intelligent products. In addition, the personalized design of product shape, color and scene mode should be carried out according to the different user groups, so as to produce an intelligent product with higher user comfort and dependence, promote the development of intelligent products and improve user experience.