Factors Influencing Foreigners’ Preference for Real Estate and Financial Assets Investment in Korea

This study tried to examine the factors that affect the asset investment status and preference for foreigners in Korea and the differences between foreigners through empirical analysis. The survey period was conducted from March 01 to April 10, 2022, and an online and offline survey was conducted on foreigners staying at the time of the survey. For the analysis of the collected data, the SPSS 23.0 statistical package was used to verify the research task through descriptive statistics and logistic regression analysis. Foreigners have under average prospect for the Korea’s individual real estate and financial markets and investment preferences compared to their own countries and they have positive prospect for the growth of the Korean economy. Also it was found that there are differences between Asian and non-Asian groups in the factors affecting the asset investment preference of foreigners. In the case of real estate investment, the factors affecting the asset investment choice of the Asian group were more diverse. It is expected that the results of this study can be used as basic data for policy establishment and service provision for foreigners.