椰子油的消费者购买行为:以斯里兰卡的Homagama Ds部门为例

W. Weerasinghe, S. Malkanthi
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摘要

食用油是食品的重要组成部分,也是人类重要的能量来源。斯里兰卡的大多数家庭每天都用食用油做饭。然而,掺假食用油在国内大量发生。因此,本研究的目的是考察椰子油消费者的购买行为以及他们对普通和初榨椰子油的看法。此外,还调查了斯里兰卡椰子油消费者的社会经济因素与购买行为之间的关系。共向100名答复者发放了预先测试的调查表,这些答复者是在滨间各司秘书处使用简单随机抽样技术选出的。采用描述性统计、重要性能分析和卡方检验进行数据分析。调查结果显示,大部分受访消费者(54%)一般会购买普通椰子油。虽然有一定数量的消费者(10%)使用初榨椰子油,但发现有相当大比例(30%)的消费者使用棕榈油(植物油)来制备膳食。此外,年龄和月收入等社会经济因素与被调查者的椰子油购买行为之间存在显著关系。消费者在购买初榨椰子油时,对普通椰子油和初榨椰子油的认知优先考虑的是产品的质量、外观和成分信息。此外,在购买普通椰子油时,受访者优先考虑产品的价格、可用性和促销。在被调查者的健康问题和他们的椰子油购买行为之间建立了显著的关系。至少有一位家庭成员患有胆固醇的消费者主要购买普通椰子油和棕榈油。因此,及时和重要的是提高消费者对使用初榨椰子油而不是掺假的普通椰子油或棕榈油的好处的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Buying Behavior of Coconut Oil: A Case of the Homagama Ds Division in Sri Lanka
Summary Edible oil is a critical component of food and a significant source of energy for human beings. Most households in Sri Lanka prepare daily meals with edible oils. However, the adulteration of cooking oil is abundantly taking place in the country. Therefore, the purpose of this study is to examine the buying behavior of coconut oil consumers and their perception of regular and virgin coconut oils. Moreover, the relationship between the socioeconomic factors of Sri Lankan coconut oil consumers and their buying behavior was also investigated. Pre-tested questionnaires were administered to a total of 100 respondents, who were selected using simple random-sampling techniques in the Homagama divisional secretariats. Data analysis was carried out by means of descriptive statistics, important-performance analysis and the chi-square test. The results obtained indicate that the majority of the consumers surveyed (54%) generally purchase regular coconut oil. Although a certain number of the consumers (10%) use virgin coconut oil, a significant percentage (30%) was found to use palm oil (vegetable oil) for meal preparation. Furthermore, a significant relationship was established between the socioeconomic factors of the respondent’s age and monthly income and their buying behavior of coconut oil. The consumers’ perception of regular and virgin coconut oils gave priority to the quality, appearance and information about the product ingredients when purchasing virgin coconut oil. Moreover, when purchasing regular coconut oil, the respondents gave priority to the price, availability and promotion of the product. A significant relationship was established between the respondents’ health issues and their coconut oil buying behavior. The consumers who had at least one family member suffering from cholesterol mainly purchased regular coconut oil and palm oil. Therefore, it is timely and important to increase the consumer awareness of the benefits of using virgin coconut oil instead of adulterated regular coconut oil or palm oil.
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