Hotel Attributes, Satisfaction, and Travellers’s Intention to Revisit Bali Cultured Hotels

: This study aims to analyze the intention of travelers to revisit Bali cultured hotels. Several previous studies have shown that the intention of traveler behavior to stay at hotels is influenced by room rate, service quality, friend/family influence, and promotion. This research applied a survey method. The research sample consisted of 161 travelers who had stayed at Bali cultured hotels. Structural Equation Modeling (SEM), with Smart Partial Least Square (PLS) software was selected as the technique of analysis. This study confirmed that three proposed hypotheses were supported. The affective attribute and sensory attribute variables significantly influence travelers satisfaction, and the satisfaction variable significantly influences the intention of the travelers to revisit Bali cultured hotels. Meanwhile, the cognitive attribute variable doesn’t affect travelers' satisfaction.