通过文本分析在动态环境中使用知识图谱的业务洞察

Muhammad Arslan, C. Cruz
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引用次数: 2

摘要

商业智能(BI)需要收集和组织来自多个来源的重要信息(即实体),以作为事件(即与特定地点和时间相关联的特定事件)向用户提供有价值的见解(例如业务趋势)。网络新闻文章是世界各地市场上各种公司每天提供的商业新闻的重要信息来源之一。这些新闻文章通常报道相同的事件并报道冗余的信息。现有的新闻平台旨在从新闻文章中收集关键实体,并提供基于用户兴趣查看最新和相关业务事件的机制。但是,它们没有提供一种方法来对业务事件建模,并在时间、空间和上下文(即事件中的更改)上理解它们。例如,知道业务事件活动了多长时间是至关重要的。它在本地或全球的演变有多重要?或者不同的公司是如何作为市场上的竞争对手想出这个活动的?本研究的贡献在于通过应用知识图和文本分析,更具体地说,是自然语言处理(NLP)方法,探索了与商业事件相关的空间、时间和上下文信息演变建模的可能性。通过命名实体识别(NER)构建的知识图,即一种NLP技术,提供了一个紧凑的新闻表示,使用链接的开放数据概念一目了然地告诉业务事件的关键实体。它能够对其他相关新闻事件进行评估,并为分析商业事件的影响和演变提供手段。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Business Insights Using Knowledge Graphs by Text Analytics in Dynamic Environments
Business Intelligence (BI) requires the collection and organization of important pieces of information (i.e. entities) from multiple sources to provide valuable insights (e.g. business trends) as events (i.e. a specific happening linked with a specific location and time) to users. Online news articles are one of the important information sources that present business news offered by various companies in the market every day all around the world. These news articles often cover the same events and report redundant information. Existing news platforms aim at collecting the key entities from news articles and providing a mechanism to view the latest and relevant business events based on user interest. However, they do not provide a method to model business events and understand them temporally, spatially, and contextually (i.e. changes in the event). For instance, it is crucial to know for how long a business event has been active? How important is its evolution locally, or worldwide? Or how did different companies come up with this event as competitors in the market? The contribution of this research is the exploration of the possibilities of modeling spatial, temporal, and contextual information evolution related to business events through the application of knowledge graphs and text analytics, more specifically, Natural Language Processing (NLP) methods. The constructed knowledge graphs through Named-Entity Recognition (NER), i.e., an NLP technique, present a compact news representation that tells the key entities of the business event at one glance using linked open data concepts. It enables the assessment of other related news events as well as provides the means for analysis of the influence and evolution of business events.
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