BlueCRM:客户关系管理系统的新趋势

2008 12th IEEE International Workshop on Future Trends of Distributed Computing Systems Pub Date : 2008-10-21 DOI:10.1109/FTDCS.2008.23

Mohammed Alawairdhi, Hongji Yang, M. Al-Akhras

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引用次数: 4

摘要

本文提出了一种新的主动式客户关系管理系统——BlueCRM。提出的系统采用蓝牙作为自动识别令牌，除了它通常用作通信通道。该系统提供了一个低成本的主动客户关系管理系统，这是此类系统的未来趋势。原型系统的实现包括两个方面:数据库管理程序和软件方面直观的用户界面。在硬件方面，有一个支持蓝牙的设备和一个蓝牙加密狗。由于其可行性和易于部署，该体系结构比以前的解决方案具有重要的优势。此外，该体系结构可以灵活地实现，既可以作为独立的，也可以作为现有信息系统的集成部分。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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BlueCRM: A New Trend of Customer Relationship Management Systems

In this paper a new proactive customer relationship management system (CRM), BlueCRM, is proposed. The proposed system employs Bluetooth as an automatic identification token in addition to its common use as a communication channel. The system offers a low-cost proactive CRM system which is the future trend of such systems. The implementation of the prototype system comprises two sides: a database management program and an intuitive user interface in the software side. In the hardware side there are a Bluetooth-enabled device and a Bluetooth dongle. The architecture encloses an important advantage over the previous solutions due to its feasibility and ease of deployment. Furthermore, the architecture can be flexibly implemented either as a stand-alone or as integrated part of an existing information system.

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2008 12th IEEE International Workshop on Future Trends of Distributed Computing Systems

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