基于人工编辑示范的文章推荐动态关注深度模型

Xuejian Wang, Lantao Yu, Kan Ren, Guanyu Tao, Weinan Zhang, Yong Yu, Jun Wang
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引用次数: 147

摘要

作为聚合器,在线新闻门户网站面临着不断选择候选文章池以显示给用户的巨大挑战。通常,这些候选文章是由平台编辑从从多个来源聚合的更大的文章池中手动推荐的。这样的手工挑选过程是劳动密集型和耗时的。本文研究了编辑的文章选择行为,并提出了一种通过演示学习的系统来从大文章池中自动选择文章子集。我们的数据分析表明:(1)编辑的选择标准不明确,较少只基于关键词或主题,而是更多地取决于候选文章的写作质量和吸引力,这是基于传统的词袋文章表示难以捕捉的。(2)编辑的文章选择行为是动态的,每天都有不同数据分布的文章进入池中,编辑的偏好也会发生变化,这是由一些潜在的周期性或偶然性模式驱动的。为了解决这些问题,我们提出了一个跨多个深度神经网络的元注意模型,以(i)通过每篇文章的自动表示学习及其与元数据的交互自动捕获编辑的潜在选择标准,以及(ii)通过混合注意模型自适应捕获这些标准的变化。注意力模型战略性地结合了多个预测模型,这些模型是在前几天训练的。该系统已部署在一个商业文章馈送平台上。一个为期9天的A/B测试已经证明了我们提出的模型在几个强大基线上的一致性优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dynamic Attention Deep Model for Article Recommendation by Learning Human Editors' Demonstration
As aggregators, online news portals face great challenges in continuously selecting a pool of candidate articles to be shown to their users. Typically, those candidate articles are recommended manually by platform editors from a much larger pool of articles aggregated from multiple sources. Such a hand-pick process is labor intensive and time-consuming. In this paper, we study the editor article selection behavior and propose a learning by demonstration system to automatically select a subset of articles from the large pool. Our data analysis shows that (i) editors' selection criteria are non-explicit, which are less based only on the keywords or topics, but more depend on the quality and attractiveness of the writing from the candidate article, which is hard to capture based on traditional bag-of-words article representation. And (ii) editors' article selection behaviors are dynamic: articles with different data distribution come into the pool everyday and the editors' preference varies, which are driven by some underlying periodic or occasional patterns. To address such problems, we propose a meta-attention model across multiple deep neural nets to (i) automatically catch the editors' underlying selection criteria via the automatic representation learning of each article and its interaction with the meta data and (ii) adaptively capture the change of such criteria via a hybrid attention model. The attention model strategically incorporates multiple prediction models, which are trained in previous days. The system has been deployed in a commercial article feed platform. A 9-day A/B testing has demonstrated the consistent superiority of our proposed model over several strong baselines.
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