Analysis of the intention to invest in a socially responsible manner: a segmentation of the Spanish investor

ABSTRACT Some authors view socially responsible investment as a tool for promoting the social responsibility of companies. The profile of the socially responsible investor is a recent topic of research, especially in Spain where there are few papers that analyse their attitudes. Our paper aims to describe the socio-demographic and attitudinal profile of Spanish investors who have a greater intention to invest in a socially responsible manner. A survey has been conducted on a sample of 415 potential investors. The results identify three segments depending on whether or not they are willing to make financial sacrifices, with the potential market of socially responsible investors being 7 out of every 10 Spanish investors.