管理客户和信息以提高绩效

Henley Manager Update Pub Date : 2004-09-01 DOI:10.1177/174578660401600103

S. Foreman

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引用次数: 2

摘要

客户关系管理(CRM)是市场营销中的一个流行词。每年都有越来越多的钱花在基于软件的客户关系管理系统上。然而，越来越多的证据表明，许多这样的系统并没有增加价值，而且实际上可能会损害客户关系。苏珊·福尔曼回顾了这些证据，并为如何在组织中成功实施客户关系管理提供了有用的指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Managing Customers and Information for Improved Performance

Customer Relationship Management (CRM) is a buzz word in marketing. Each year more and more is spent on software-based systems for managing customer relationships. Yet there is growing evidence that many of these systems do not add value and that many may in fact harm customer relationships. Susan Foreman reviews this evidence as well as providing useful pointers to how CRM can be implemented successfully in organisations.

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Henley Manager Update

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