Usability Evaluation of Flip Applications Using Cognitive Walkthrough and Think Aloud Evaluation Methods

The Flip application is a digital financial service that makes it easy for users to transfer between national and international banks without administrative fees, there are also digital wallet services such as purchasing credit, electricity, and others. Creating a good user experience, it takes an evaluation of the usability of the Flip application, to find out the level of user satisfaction and identify problems. Therefore, it is necessary to evaluate usability using cognitive walkthrough and think-aloud methods by performing task scenarios and assessments from the user’s perspective on the Flip application. The test was carried out on 100 respondents inthe Pekanbaru city area. Based on the test results, the effectiveness rate was 92.3% and the efficiency level was 0.22 goals/sec as well as the satisfaction level based on the method used value which can be seen from the problems caused are not included in the fatal category, and the positive response of respondents regarding the evaluation. This shows that the Flip application is very good but still needs improvement to be used more optimally. Recommendations are given as a reference in developing and improving applications in overcoming problems from the test results. Recommendations are interface improvements including appearance, indication, function, and operation of the Flip application.