Ecotourism in Asia

Noting the significant impact that tourism has on ecosystems and their local communities, ecotourism has emerged as an alternative that seeks to find a “win-win” strategy for all parties involved. With growing tourism throughout Asia and active development of many ecosystems, ecotourism has the promise to mend the social and economic gap while also ensuring a positive ecological impact over time. This chapter seeks to understand how sustainability and conservation fit into the core values of the ecotourism industry, as well as, how the industry plans for the short-term and long-term effects of their actions. Two important relationships are then explored in-depth because of their significance to the current and future state of ecotourism in Asia. Working with mass media, a strong brand may be created, thus increasing tourism to a destination site and ensuring that it is sustained over time. And through key partnerships, like those of local communities, ecotourism may have the potential to mutually benefit the people and the places tourists come to visit.