变化环境下易腐烂库存的数据驱动动态定价和订购

N. B. Keskin, Yuexing Li, Jing-Sheng Song
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引用次数: 25

摘要

我们考虑一个销售易腐产品的零售商,在有限的时间范围内(销售损失的T期)联合定价和库存订购决策。通过对一家领先连锁超市的真实数据集的研究,我们发现了此类零售商所面临的几个尚未在文献中共同研究的独特挑战:零售商没有关于(1)需求-价格关系、(2)需求噪声分布、(3)库存易腐率以及(4)需求-价格关系如何随时间变化的完美信息。此外,一些产品的需求噪声分布是非参数的,而另一些产品的需求噪声分布是参数的。为了解决这些挑战,我们针对非参数噪声分布和参数噪声分布设计了两种类型的数据驱动定价和排序(DDPO)策略。通过后悔衡量绩效,即不知道(1)-(4)造成的利润损失,我们证明了在非参数和参数噪声分布情况下,我们的DDPO政策的t期后悔分别是[公式:见文]和[公式:见文]的顺序。这些是在这些设置中可实现的最佳后悔增长率(达到对数项)。在上述现实生活数据集的背景下实施我们的政策,我们表明我们的方法显着优于超市连锁店做出的历史决策。此外,我们描述了量化变化的环境和产品易腐性的相对重要性的参数制度。最后,我们扩展了我们的模型,以允许年龄相关的易腐性和需求审查,并修改我们的政策来解决这些问题。这篇论文被David Simchi-Levi,数据驱动的规范分析管理科学专区所接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Data-driven Dynamic Pricing and Ordering with Perishable Inventory in a Changing Environment
We consider a retailer that sells a perishable product, making joint pricing and inventory ordering decisions over a finite time horizon of T periods with lost sales. Exploring a real-life data set from a leading supermarket chain, we identify several distinctive challenges faced by such a retailer that have not been jointly studied in the literature: the retailer does not have perfect information on (1) the demand-price relationship, (2) the demand noise distribution, (3) the inventory perishability rate, and (4) how the demand-price relationship changes over time. Furthermore, the demand noise distribution is nonparametric for some products but parametric for others. To tackle these challenges, we design two types of data-driven pricing and ordering (DDPO) policies for the cases of nonparametric and parametric noise distributions. Measuring performance by regret, that is, the profit loss caused by not knowing (1)–(4), we prove that the T-period regret of our DDPO policies are in the order of [Formula: see text] and [Formula: see text] in the cases of nonparametric and parametric noise distributions, respectively. These are the best achievable growth rates of regret in these settings (up to logarithmic terms). Implementing our policies in the context of the aforementioned real-life data set, we show that our approach significantly outperforms the historical decisions made by the supermarket chain. Moreover, we characterize parameter regimes that quantify the relative significance of the changing environment and product perishability. Finally, we extend our model to allow for age-dependent perishability and demand censoring and modify our policies to address these issues. This paper was accepted by David Simchi-Levi, Management Science Special Section on Data-Driven Prescriptive Analytics.
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