Mugdha Tasgaonkar, Maneesh Shrivastav, Michael Brandt
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Fueling Innovation For Medical Devices: An Interactive Market Visualization Studio For Rapid Assessment Of Healthcare Opportunities
An essential component of innovation for medical devices is a comprehensive market sizing assessment. This evaluation is useful for creating a solid business case and understanding market potential. This project involves the development of an online medical information dashboard for rapid market sizing assessments using business intelligence tools. A Spotfire front end was paired with a robust SQL database with market information. A visually appealing, simple, and clickable user interface was developed. This tool is designed with the technologist in mind and has value in the early prototyping stages of innovative new medical therapies.
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