IDTV的赞助广告:个性化和内容感知的方法

2009 Digest of Technical Papers International Conference on Consumer Electronics Pub Date : 2009-05-29 DOI:10.1109/ICCE.2009.5012201

R. D. Díaz Redondo, Ana Fernández Vilas, J.J. Pazos Arias, M. Cabrer, J. G. Duque

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引用次数: 5

摘要

IDTV将改变目前电视广告的概念，交互式应用将取代传统的视听广告。我们提出了一种新的电视广告架构，将网络广告模式扩展到新的平台。

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Sponsored advertising for IDTV: A personalized and content-aware approach

IDTV will change the current conception of TV advertising where interactive applications will replace the traditional audiovisual spot. We propose a new TV advertising architecture that extends the Web advertising model to the new platform.

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2009 Digest of Technical Papers International Conference on Consumer Electronics

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