酒店服务业品牌价值提升研究

2009 International Conference on Wireless Networks and Information Systems Pub Date : 2009-12-28 DOI:10.1109/WNIS.2009.71

Fan Linsheng, Xue Pan

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引用次数: 1

摘要

对于酒店行业来说，品牌是在激烈的竞争中吸引顾客、扩大市场份额的重要手段。本文分析了酒店品牌价值的构成，提出了提升酒店品牌价值的具体措施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Study on the Brand Value Promotion of Hotel Service Industry

For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and proposes some specific measures to promote brand value of hotel.

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2009 International Conference on Wireless Networks and Information Systems

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