{"title":"以行业为中心的广告模式","authors":"A. Murray","doi":"10.5220/0005653300870091","DOIUrl":null,"url":null,"abstract":"In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.","PeriodicalId":235376,"journal":{"name":"International Conference on Operations Research and Enterprise Systems","volume":"97 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Industry-focused Advertising Model\",\"authors\":\"A. Murray\",\"doi\":\"10.5220/0005653300870091\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.\",\"PeriodicalId\":235376,\"journal\":{\"name\":\"International Conference on Operations Research and Enterprise Systems\",\"volume\":\"97 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-12-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Conference on Operations Research and Enterprise Systems\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5220/0005653300870091\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Operations Research and Enterprise Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5220/0005653300870091","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.
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