平台商业模式画布:设计科学方法中的命题

Davis Eisape
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引用次数: 8

摘要

文献研究表明,平台没有经过验证的商业模式画布。这样的画布将是一个重要的工具,为公司和创新者提供各种目的的附加价值:共享、沟通(内部和外部)、描述、分析、管理、计划和合作。此外,平台业务模型画布有助于遵循从管道业务到平台业务的转换(设计新平台或描述现有平台业务模型的任务)的系统且实用的方法。因此,本研究的目标是创建一个易于使用的平台业务模型画布,并帮助按照设计科学方法以全面有效的方式捕获平台业务模型。平台业务模型画布的基本组件/构建块和必要的透视图来源于文献。在Osterwalder的业务模型画布的基础上,通过外包控制维度进一步讨论了三个或更多视角的需求。随后,通过对32个平台网站的about-us页面进行定性分析,验证了组件和视角。然后将组件/构建块和透视图放在一起,形成一个平台业务模型画布,然后通过解释eBay平台业务模型的说明性案例研究对其进行评估。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Platform Business Model Canvas a Proposition in a Design Science Approach
Literature research has shown that there is no proven business model canvas for platforms. Such a canvas would be a vital tool that provides added value to companies and innovators for various purposes: sharing, communication (internal and external), description, analysis, management, planning and partnering. In addition, a platform business model canvas helps follow a systematic but also pragmatic approach with regards to the transformation of a pipeline business to a platform business, the task to design a new platform or to describe an existing platform business model. The goal of this research is therefore to create a platform business model canvas that is easy to use and helps capture platform business models in a comprehensive and effective way following the Design Science Approach. The basic components/building blocks and the necessary perspectives for the platform business model canvas, are derived from literature. The need for three or more perspectives, is furtherly discussed on basis of Osterwalder’s business model canvas by outsourcing dimensions of control. Components and perspectives are subsequently verified through a qualitative analysis of the about-us-pages of 32 platform websites. The components/building blocks and perspectives are then put together to form a platform business model canvas, which is then evaluated through an illustrative case study explaining the platform business model of eBay.
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