On Creative Metaphors in Technology Design: Case "Magic"

We explore how metaphors, and the metaphor of "magic" in particular, can be utilized in fostering layperson creativity within the context of a Participatory Design workshop. To explore this proposal, we scrutinize and combine perspectives from HCI, cultural anthropology, design studies and the study of creativity. We argue that understanding a metaphor, i.e. being aware of its cultural meanings is of great help when choosing the best metaphor for each purpose. The theoretical views we provide are reflected and elaborated upon through a discussion concerning an empirical case study, a multi-stakeholder workshop, arranged in order to create new visions and ideas for a "Hybrid Library", a library that combines virtual reality with services and physical amenities. Finally, we present a conceptual model that summarizes elements of a successful workshop employing creative metaphors.1