MUSEUM TOURISM IN NORTHERN KAZAKHSTAN: PROBLEMS AND PROSPECTS OF DEVELOPMENT

The Museum is a socially significant institution that is engaged in the identification, preservation, study and popularization of heritage. And tourism is becoming an integral part of modern society. Modern museums are designed to respond to the challenges of the time, become attractive to tourists and participate in the development of tourism business. The article emphasizes the special importance and necessity of cooperation between museums and tourism business. Based on the analysis of scientific literature, documents and statistical sources, the tourist resources of the museums of the Northern Territory are considered, the main problems of this sector and the ways of its further development are identified. Museum tourism at the present stage is considered as a promising direction.