Performative-R: A New Way Of Storytelling

1 WHAT IS PERFORMATIVE-R Virtual reality is known for being a solitary and isolating experience, with one person in a headset at one time. Satore Studio have broken this concept, exploring how this technology can be integrated into live performance and theatre, creating a new supercharged audience experience. Satore Studio are experts in storytelling within live entertainment and immersive experiences, collaborating with sister company Satore Tech, and a_Bahn to create a new compelling experience, merging several different realities – coined as Performative-R. The concept comes from the exploration of storytelling through the creation of several realities, living together, using multi-disciplinary artistic technological media. This opportunity explores how VR can be expanded into a communal experience, with one person as a director, guiding the character and narrative for an audience, giving them the perspective of the interactor. To keep audiences thriving within live performances and avoid a decline within the industry, it is imperative to explore how initiatives in VR technology can bring solutions to these threats. As consumption and customer experience trends rise increasingly over the past decade [Gherini 2018], it is evident people want more for their money, hence the need to create a new and exciting genre that combines VR, cinema and live performance together in one space. This genre is not limited to theatre but can be expanded, tested and explored within other commercial markets for example; training, retail, opera, ballet, concerts, art galleries & museums, leisure and other obscure commercial enterprises. Performative-R allows people to be immersed into environments that bring realities and specific scenarios closer to audiences. Satore are excited to hear the industry’s reaction and welcome speculative, new applications of this genre.