随时随地购物

Kenton O'hara, Mark J. Perry
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引用次数: 29

摘要

当人们在世界上走动时,环境中的物体会产生许多进行交易的冲动。由于许多原因,这些事务冲动被推迟了。一项关于消费者行为的研究集中在为什么这些交易冲动被推迟。通过查看延迟的原因,我们的目标是在克服这些延迟原因的基础上,为新的以用户为中心的移动电子商务解决方案的设计提供信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Shopping anytime anywhere
As people walk around in the world, many impulses to make a transaction are generated by objects in the environment. For many reasons these transaction impulses are deferred. A study of consumer behaviour is presented focussing on why these transaction impulses are deferred. By looking at the reasons for deferral we aim to inform the design of new user centred mobile ecommerce solutions based on overcoming some of these deferral reasons.
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