移动上网行为分析

2012 13th ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing Pub Date : 2012-08-08 DOI:10.1109/SNPD.2012.71

A. Inoue, Ryouhei Nagahata, Yuuta Ishii, Masaya Dobashi, Rei Kaku, M. Iwashita

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引用次数: 8

摘要

移动互联网市场的快速增长，引起了移动业务的各种变化。本研究的目的是构建移动互联网市场中有效规划商业策略的移动用户行为模型。我们根据从移动互联网用户中收集的原始调查数据分析了移动互联网访问行为。本文从移动互联网的使用模式、移动电子商务市场的购买行为等方面展示了研究结果。明确了移动互联网用户的基本特征。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mobile Internet-Access Behavior Analysis

The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users.

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来源期刊

2012 13th ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing

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