APP服务的市场定位因素

Hsiao-Chen Chang, Kuang-Hsun Shih
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引用次数: 0

摘要

在瞬息万变的环境中,文化创意产业的数字内容在跨文化交流中发挥着独特而重要的作用,成为提升经济和生活质量的关键。本研究采用网络过程分析法对APP服务领域的内容开发者进行分析,试图找出APP服务的主要市场定位因素。本研究的结构遵循5个维度和17个因素与数字内容产业的关键因素映射。具有信度的问卷由专家以半结构化的方式回答。结果表明,数字内容产业人才培养应注重技术开发和创新。数字内容产业的关键要素是创意、人才教育和平台开发、APP开发,其中主要的市场定位是娱乐产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Market positioning factors of APP services
In the environment with rapid changing, the digital content of cultural and creative industries plays a unique and essential role in intercultural communication and become the key to promote economy and life quality. This study uses analytic network process method to analyse the content developer of APP services sector, and tries to find the major market positioning factors of APP services. The structure of this research follows the five dimensions and 17 factors mapped with the critical factors of the digital content industry. The questionnaire with the reliability be answered by the experts in the semi-structured way. The results show that educating personnel in digital content industry should focus on technology development and creativity. The key factors in digital content industry are creativity, education of personnel and development of platform, and development of APP, among which the major market positioning is for the entertainment products.
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