{"title":"虚拟现实能增加慈善捐赠吗?实验研究","authors":"Ö. Gürerk, Alina Kasulke","doi":"10.2139/ssrn.3072002","DOIUrl":null,"url":null,"abstract":"Non-profit organizations recently started to use virtual reality (VR) technology to inform the public about their causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial decisions. Subjects first perform a real effort task to earn money. Next, using a head-mounted display, subjects experience a 360° video of the destroyed city of Aleppo. Finally, subjects can donate to a local organization helping refugees. We find, compared to a written ask treatment, VR increases both the percentage of givers and the donated amount; women’s decisions mainly drive the differences. A control treatment showing the same 360° video on a flat monitor is not as effective as the VR condition.","PeriodicalId":201085,"journal":{"name":"BHNP: Public Policy (Topic)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"Does Virtual Reality Increase Charitable Giving? An Experimental Study\",\"authors\":\"Ö. Gürerk, Alina Kasulke\",\"doi\":\"10.2139/ssrn.3072002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Non-profit organizations recently started to use virtual reality (VR) technology to inform the public about their causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial decisions. Subjects first perform a real effort task to earn money. Next, using a head-mounted display, subjects experience a 360° video of the destroyed city of Aleppo. Finally, subjects can donate to a local organization helping refugees. We find, compared to a written ask treatment, VR increases both the percentage of givers and the donated amount; women’s decisions mainly drive the differences. A control treatment showing the same 360° video on a flat monitor is not as effective as the VR condition.\",\"PeriodicalId\":201085,\"journal\":{\"name\":\"BHNP: Public Policy (Topic)\",\"volume\":\"53 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-10-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"BHNP: Public Policy (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3072002\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"BHNP: Public Policy (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3072002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Does Virtual Reality Increase Charitable Giving? An Experimental Study
Non-profit organizations recently started to use virtual reality (VR) technology to inform the public about their causes, and for fundraising. It is assumed that 360° videos experienced with VR devices create empathy and understanding, and may increase donations. In this study, we test the new VR technique in a controlled lab experiment with real financial decisions. Subjects first perform a real effort task to earn money. Next, using a head-mounted display, subjects experience a 360° video of the destroyed city of Aleppo. Finally, subjects can donate to a local organization helping refugees. We find, compared to a written ask treatment, VR increases both the percentage of givers and the donated amount; women’s decisions mainly drive the differences. A control treatment showing the same 360° video on a flat monitor is not as effective as the VR condition.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
