Interaction Design of New Media Reading Platforms Based on Value Co-Creation

The rapid development of new media technologies, coupled with the fact that people have passed the time of isolation during the pandemic by reading, has accelerated new media reading platforms in the post-pandemic era, and their interaction design has also triggered new thinking. Based on the perspective of value co-creation, this paper presents a study of the interaction design of new media reading platforms. According to the Technology Acceptance Model (TAM) model and the SOR theory, the study collected data from 163 respondents through a questionnaire. Variance-based structural equation modelling (PLS-SEM) was used to test the proposed structural model. The results of this study showed that value co-creation had a significant impact on the user's perceived usefulness, and the system quality of the platform had a positive impact on the perceived ease of use by the platform users. The perceived ease of use and the perceived usefulness showed a positive impact on the user's intention to use the platform continuously. However, perceived usefulness was more significant than the impact of perceived ease of use on the intent to continue using the platform. Regarding new media reading platforms, the impact of perceived ease of use on perceived usefulness was not significant, as proposed. These findings fill the gap in related research by providing insights into new research directions and ideas for focusing on specific platforms.