{"title":"ANALISIS USAHA PENGAWETAN TRADISIONAL IKAN ASAP DI DESA LIANG ILIR DAN LIANG ULU KECAMATAN KOTA BANGUN KABUPATEN KUTAI KARTANEGARA","authors":"Rahman, Elly Purnamasari, Muhammad Syafril","doi":"10.30872/jppa.v9i2.15","DOIUrl":null,"url":null,"abstract":" \nThe research objectives were to determine the traditional smoked fish preservation process, to determine the level of income from traditional smoked fish preservation, to determine the feasibility of traditional smoked fish preservation based on the criteria of R/C, Break Event Point (BEP), Payback Period (PP) and Return of Investment (ROI) and know the marketing channels of the traditional smoked fish preservation business in Liang Ilir and Liang Ulu Villages, Kota Bangun District, Kutai Kartanegara Regency. \nThis research was conducted for 12 months from March 2020 to February 2021 in Liang Ilir and Liang Ulu Villages, Kota Bangun District, Kutai Kartanegara Regency. The research method used was a survey, while the sampling of traditional smoked fish preservation was carried out by purposive sampling. \nThe results of research on the traditional preservation process of smoked fish in Liang Ilir and Liang Ulu villages are starting from the process of weeding and washing fish, smoking, packaging, and storing. Traditional smoked fish preservation is feasible. economy with an average feasibility indicator value of R/C value of 1.32, the value of the Break Event Point (BEP) of the selling price of Rp. 147,700, -/kg, total production of 158.61 kg/month and total sales of Rp. 525,781,-/month, the Payback Period (PP) is 1.98 months, and the Return of Investment (ROI) is 55.23% and the smoked fish preservation marketing channels are zero-level channels (producers - consumers) and one-level channels (producers - retailers - consumers). \nKeywords: Business analysis, Preservation, Marketing Channels","PeriodicalId":213088,"journal":{"name":"Jurnal Pembangunan Perikanan dan Agribisnis","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pembangunan Perikanan dan Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30872/jppa.v9i2.15","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
研究的目的是确定传统熏鱼保鲜工艺,确定传统熏鱼保鲜的收益水平,根据R/C、Break Event Point (BEP)、Payback Period (PP)和Return of Investment (ROI)的标准确定传统熏鱼保鲜的可行性,了解哥打班郡梁伊尔村和梁乌鲁村传统熏鱼保鲜业务的营销渠道。Kutai Kartanegara摄政。该研究于2020年3月至2021年2月在Kutai Kartanegara县Kota Bangun区的Liang Ilir和Liang Ulu村进行了为期12个月的研究。研究方法采用调查法,传统熏鱼保鲜采用目的抽样法。Liang Ilir和Liang Ulu村传统熏鱼保存工艺的研究结果是从除草洗鱼、熏制、包装、储存的过程开始的。传统的熏鱼保鲜是可行的。经济可行性指标的平均R/C值为1.32,销售价格为147,700,-/kg,总产量为158.61 kg/月,总销售额为525,781,-/月的断点(BEP)值,投资回收期(PP)为1.98个月,投资回报率(ROI)为55.23%,熏鱼保鲜营销渠道为零级渠道(生产者-消费者)和一级渠道(生产者-零售商-消费者)。关键词:商业分析,保存,营销渠道
ANALISIS USAHA PENGAWETAN TRADISIONAL IKAN ASAP DI DESA LIANG ILIR DAN LIANG ULU KECAMATAN KOTA BANGUN KABUPATEN KUTAI KARTANEGARA
The research objectives were to determine the traditional smoked fish preservation process, to determine the level of income from traditional smoked fish preservation, to determine the feasibility of traditional smoked fish preservation based on the criteria of R/C, Break Event Point (BEP), Payback Period (PP) and Return of Investment (ROI) and know the marketing channels of the traditional smoked fish preservation business in Liang Ilir and Liang Ulu Villages, Kota Bangun District, Kutai Kartanegara Regency.
This research was conducted for 12 months from March 2020 to February 2021 in Liang Ilir and Liang Ulu Villages, Kota Bangun District, Kutai Kartanegara Regency. The research method used was a survey, while the sampling of traditional smoked fish preservation was carried out by purposive sampling.
The results of research on the traditional preservation process of smoked fish in Liang Ilir and Liang Ulu villages are starting from the process of weeding and washing fish, smoking, packaging, and storing. Traditional smoked fish preservation is feasible. economy with an average feasibility indicator value of R/C value of 1.32, the value of the Break Event Point (BEP) of the selling price of Rp. 147,700, -/kg, total production of 158.61 kg/month and total sales of Rp. 525,781,-/month, the Payback Period (PP) is 1.98 months, and the Return of Investment (ROI) is 55.23% and the smoked fish preservation marketing channels are zero-level channels (producers - consumers) and one-level channels (producers - retailers - consumers).
Keywords: Business analysis, Preservation, Marketing Channels