确定企业女性的创业维度意图(印尼企业协会成员万隆分会研究)

Adi Indradi Wazdi
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引用次数: 0

摘要

本研究的目的是利用Shapero创业意向事件模型(SEE)来识别IWAPI万隆市中年女性企业家的创业意向维度。本研究采用定性描述性案例研究(case study)。本研究中使用的抽样类型是抽样网络,也称为机械雪球(雪球抽样),研究人员根据符合研究主题的标准选择了4个受访者。他们都是万隆市IWAPI的成员,无论是中小企业还是更高层次的企业家,他们从一开始就真正的开拓进取。结果表明,触发因素(触发事件)以负位移拉的体验为主,而非正位移拉的体验,只有1名被调查者同时经历了负位移拉和正位移拉。根据SEE理论,感知可取性维度并不影响所有受访者的创业决策,因此他们并不真正关心公众对女性企业家角色的看法,因为没有任何受访者从一开始就拥有成为企业家的愿望。需要考虑的主要因素是感知可行性,因为它证明了一个高度自信的女企业家能够最大限度地发挥其资源的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
IDENTIFIKASI DIMENSI ENTREPRENEURIAL INTENTIONS PADA WANITA PENGUSAHA (Studi Pada Anggota Ikatan Wanita Pengusaha Indonesia Cabang Kota Bandung)
The purpose of this research is to identify the dimensions of Entrepreneurial Intentions on women entrepreneurs in IWAPI Bandung City who are middle aged by using Model Intention Entrepreneurial Event of Shapero (SEE). This research use qualitative descriptive case study (case study). The type of sampling that used in this research is Sampling Network who also called Mechanical Snowball (Snowball Sampling) and there are 4 respondents that researcher pick based on criteria that fit the theme of research. All of them are members of IWAPI Bandung City that truly pioneering efforts from the beginning, either to level SME or entrepreneur with a greater level.The results showed that the triggering factors (trigger event) are dominated by the experience of having negative than positive displacement pull and there is only one respondent who experienced both. According to the SEE theory, perceived desirability dimension does not affect the decision of all respondents in entrepreneurship so that they do not really care  the public opinion about the role of women as entrepreneurs because there is not any respondents who own desire from the beginning to be an entrepreneur. The main factors that need to be considered is Perceived Feasibility because it proves that a woman entrepreneur with high confidence is capable to maximize the potential of her resources.
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