“我们把你送到家门口!”“鹰航的创新战略?”

Management and Organizational Studies Pub Date : 2018-09-02 DOI:10.5430/MOS.V5N3P1

A. Talib

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引用次数: 0

摘要

创新是开发、创造和实施新技术、新产品和新服务的过程，从而带来附加价值。印尼鹰航是一家能够创新产品/服务的公司。本文以鹰航为研究对象，提出了产品创新策略，以提高航空公司的客座率，重新夺回市场份额。提出的战略也符合公司的愿景。关键词:战略，创新，鹰航

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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“We Get you to your doorstep!’ An Innovative Strategy for Garuda Airlines?

Innovation is the process of developing, creating and implementing new technologies, products and services that result in added value. Garuda Indonesia Airlines is a company that can innovate its’ products/services.This paper looks at Garuda Airlines and proposes a strategy involving innovation of product to increase the airline load factor and regain market share. The proposed strategy is also congruent with the company vision. Keywords: Strategy, Innovation, Garuda

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Management and Organizational Studies

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