情境感知有用性?了解移动商务的接受程度

Thaemin Lee, J. Jun
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引用次数: 50

摘要

我们提出上下文感知有用性(CPU)作为反映移动商务(MC)特定功能的新结构。通过将CPU加入到技术接受模型(TAM)中,本研究扩展了TAM在MC情境下的适用性。实证结果支持扩展TAM解释消费者使用MC的行为意图,并讨论了本工作对研究者和实践者的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Contextual perceived usefulness? Toward an understanding of mobile commerce acceptance
We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context. The empirical results support the extended TAM in explaining consumers' behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.
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