目的地决策:需要一种战略规划和管理方法

Janet Hanlan, D. Fuller, S. Wilde
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引用次数: 29

摘要

目的地体验的选择、消费和后期评价,是一个复杂而重要的领域。消费者往往高度参与其中。这种经验涉及需要较高支出水平的产品和服务。在一个相对陌生的环境中,它通常也涉及一定程度的风险。这些因素意味着消费者可以对不同的目的地持有强烈而有影响力的态度。影响目的地选择的因素和过程受到了相当多的研究关注。此外,研究已经开始调查与目的地体验质量有关的满意度水平。然而,本文认为影响消费者目的地决策的重要信息需要更好地纳入系统的规划过程。这将有助于对这类信息进行战略性管理,并能更好地执行旨在提高目的地竞争力的战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Destination Decision Making: The Need for a Strategic Planning and Management Approach
Abstract The choice, consumption and later evaluation of destination experiences, is a complex and important area. Consumers are often highly involved. The experience involves both products and services requiring a relatively high level of expenditure. It also usually involves a degree of risk within a relatively unfamiliar environment. Such factors mean that consumers can hold strong and influential attitudes toward different destinations. The factors and processes that influence destination choice have received considerable research attention. In addition, studies have begun to investigate satisfaction levels relating to the quality of the destination experience. However, it is argued in this paper that important information affecting consumer destination decision making needs to be better incorporated into a systematic planning process. This will aid the strategic management of such information and better enable the implementation of strategies aimed at enhancing destination competitiveness.
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