The Impact of Health Promotion on Healthy Behavior Viewed from Health Beliefe Model Perspective (Study in Kediri Regency, East Java Province)

Health promotion or health promotion is an important effort that must be done by health workers in collaboration with the community to create a healthy community both physically and mentally, especially in achieving the Healthy Indonesia target. But until now health promotion in Indonesia has not reached the maximum stage. There are still many people who are not health conscious. Preventing better than cure is also still a motto and cannot yet become a foundation of awareness in the community. If these constraints are not immediately found a solution, then it will gradually have an impact on the erosion of healthy living behavior of the community. In fact, the real form of this threat is the increase in mortality. The danger of this death will be more dangerous if it threatens pregnant women, because the threatened soul is not only the soul of a mother, but also her baby. Regarding these problems, the study was conducted to examine the impact of health promotion on healthy behavior in terms of the perspective of health beliefs. A positivist or scientific approach using SEM-AMOS analysis techniques. The data used are primary data distributed to 100 respondents. The results of this study indicate that Health promotion has a significant effect on perceived susceptibility, perceived severity, perceived benefits and perceived barriers. Perceived susceptibility and Perceived benefits have no significant effect on cues to action. While perceived severity & perceived barriers have a significant effect on cues to action, then Cues to action has a significant effect on self efficacy.