利用PLS模型分析雅加达大众捷运(MRT)列车乘客满意度的设施、顾客价值

Salis Rabindra Ishaya, E. Wibowo, Yoeliastuti Yoeliastuti
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Analysis Facilities, Customer Value on Passenger Satisfaction of Jakarta's Mass Rapid Transit (MRT) Train using the PLS Model
. On April 1, 2019, the Jakarta Mass Rapid Transit (MRT) Train has officially operated. Several problems have been complained by passengers, namely regarding the perception of ease of transactions and customer value, where these things are very important to meet customer satisfaction. This research uses PLS 3.0 software by analyzing the validity & reliability test, as well as the t test. The results of the analysis were obtained to test the validity and reliability of all of the values that were valid & reliable. Meanwhile, the t test shows that the variable customer value has a positive effect on passenger satisfaction. Likewise, the facilities variable has a positive effect on passenger satisfaction. Even though the results have been good, it is recommended that the MRT Jakarta Train Management can provide even better passenger satisfaction, such as providing facilities for persons with disabilities and need to add seats to wait and also integration packages with other transportation modes.
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