{"title":"优化HBase表方案,提出营销策略建议","authors":"Seungkyun Hong, Min-Hee Cho, Sungho Shin, Jung-Ho Um, Choong-Nyoung Seon, Sa-kwang Song","doi":"10.1109/KST.2016.7440532","DOIUrl":null,"url":null,"abstract":"We propose a unique table schema to store business data for marketing strategy analysis. Marketing strategy analysis requires various business index such as floating population, store transactions to calculate its model, which are too detailed to analyze some specific customer clusters. These data of detailed unit may produce continuous database query in responsible for slow runtime performance. The performance of strategy analysis operation may be increased. By merging data records and modifying table schema that are suitable for model calculation.","PeriodicalId":350687,"journal":{"name":"2016 8th International Conference on Knowledge and Smart Technology (KST)","volume":"233 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Optimizing HBase table scheme for marketing strategy suggestion\",\"authors\":\"Seungkyun Hong, Min-Hee Cho, Sungho Shin, Jung-Ho Um, Choong-Nyoung Seon, Sa-kwang Song\",\"doi\":\"10.1109/KST.2016.7440532\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We propose a unique table schema to store business data for marketing strategy analysis. Marketing strategy analysis requires various business index such as floating population, store transactions to calculate its model, which are too detailed to analyze some specific customer clusters. These data of detailed unit may produce continuous database query in responsible for slow runtime performance. The performance of strategy analysis operation may be increased. By merging data records and modifying table schema that are suitable for model calculation.\",\"PeriodicalId\":350687,\"journal\":{\"name\":\"2016 8th International Conference on Knowledge and Smart Technology (KST)\",\"volume\":\"233 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-03-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 8th International Conference on Knowledge and Smart Technology (KST)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/KST.2016.7440532\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 8th International Conference on Knowledge and Smart Technology (KST)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/KST.2016.7440532","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Optimizing HBase table scheme for marketing strategy suggestion
We propose a unique table schema to store business data for marketing strategy analysis. Marketing strategy analysis requires various business index such as floating population, store transactions to calculate its model, which are too detailed to analyze some specific customer clusters. These data of detailed unit may produce continuous database query in responsible for slow runtime performance. The performance of strategy analysis operation may be increased. By merging data records and modifying table schema that are suitable for model calculation.